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Dual Dash CEO Stephen Moore built his career inside dealership operations, helping underperforming stores improve performance and build stronger teams.
After years of seeing the same breakdowns across dealer groups, he wrote Strike Zone to capture a simple idea. Performance doesn’t break down because of effort or talent. It breaks down because there is no consistent system connecting performance to development.
Strike Zone introduces that system. It is the framework behind Dual Dash, designed to help dealer groups turn performance into coaching, coaching into action, and action into a real, promotable bench.
